JakeDorent
The Empire of the Americas
- Nov 14, 2019
- 839
The Brazilian Company of Communication (Empresa Brasileira de Comunicação) Presents...
A Hora do Brasil (The Hour of Brazil)
A Voz do Brasil ("The Voice of Brazil") is a governmental radio program in Brazil produced by Empresa Brasil de Comunicação, the country's public broadcaster. The programme must be aired at any one-hour slot between the time frame of 7:00 pm to 10:00 pm by all Brazilian radio stations every weeknight excluding national holidays and other occasions. It is the oldest radio program in the country and the longest-running in the Southern Hemisphere.
The first national radio program in Brazil hit the airwaves on July 22, 1935, known as Programa Nacional (National Program). It was presented by Luis Jatobá.
On January 3, 1938, the program, retitled A Hora do Brasil (The Brazil Hour), went national and became a mandatory broadcast. It featured the speeches and actions of the president, initially Getúlio Vargas, as well as cultural programming including music and art, with 70 percent of the music output coming from Brazilian composers. The program was initially produced by the National Propaganda Department (DNP), which was replaced in 1939 by the Department of Press and Propaganda. Especially after Brasília was instated as the capital in 1960, A Hora do Brasil was known for its opening, reciting the time in the capital: Em Brasília, 19 horas. Such is the notoriety of the line that when a former director of Radiobrás published a book about his time at the public broadcaster, it was titled Em Brasília, 19 Horas.
"Em Brasília, 19 horas"