GingeOrCringe
Junior
- Apr 5, 2020
- 625
| TYPE | Infrastructure |
| COUNTRY | Ukraine |
| PROJECT | Anti-Drunk Driving Ad Campaign |
| PROJECT COST | 6,500,000.00 |
| COMPLETION DATE | 20/01/2021 |
| PROJECT INFORMATION | In accordance with Section 3 of the Federal Rehabilitation Center Funding Grants and Anti-Drunk Driving Campaign Act (https://www.modernnations.com/threads/the-verkhovna-rada-and-legislation.14284/post-67224) $2,500,000 USD will be designated for the design and distribution of anti-drunk driving materials and/or media. There will be two groups of ads created. The first focusing on the damages drunk driving can cause to an individual and those around them (ex: job loss or death). These will rely heavily on emotional appeals. The second group of ads will have a positive tone. These will focus on encouraging the appointment of a designated driver before going out with friends, and issuing a thank you to those who do not allow their friends to drink and drive. It is hoped that if one type of ad does not resonate with individuals, the other ad type will--and thus the campaign may reach more people. A total of $4,000,000 USD will be offered to taxi companies in the cities of Kyiv, Odessa, Kharkiv, and Lviv that offer free rides home on Christmas of 1997 and New Years of 1997-1998. |
| PRIVATE / ENCRYPTED | No |
